Michelle Shen UGC

Michelle Shen

Full-Time Content Creator @ShopAkira

Loves all things fashion, beauty, food, pets, fitness & health

mtshen@gmail.com

About me

Became social media manager of @IllinoisAlphaPhi

Passed my NASM exam, and became a certified personal trainer.

Focused on fashion, beauty, cosmetics, and design courses while studying at Bocconi University in Milan, Italy

Moved to Thailand for a month to manage @themindfulnessproject socials. Continued traveling Eurasia, while creating content.

Manages @ShopAkira socials & became full time content creator for the brand.

Fall 2023

Spring 2024

Fall 2020

Spring 2021

Summer 2021

Fall 2021

Fall 2022

Spring 2023

Summer 2023

Attended The University of Illinois Urbana-Champaign as a full-time Jame's Scholar student, while playing on the Women's lacrosse team.

Began paid partnerships, sponsored posts via personal social media account and UGC creation.

Became a certified Yelp and Google reviewer, receiving 1,000,000+ views on restaurant, salon, spa, etc. posts.

Graduated a year ahead of my class as a high honors & Dean's List student with bachelor’s in marketing.

Became social media manager of @allaboutvibe.

2.5 mil+ views

258,000+ engagements

Viral Content

1.01 mil + views

58,400+ engagements

433k+ views

70,300+ engagements

472k+ views

64,400+ engagements

Product Content

Drunk Elephant Moisturizer

Voiceover Content

Embellished Denim Set

Akira Sale Promo

Ads that don’t feel like ads

I never want my content to feel too ad-like.

I incorporate trends, humor and personality to give ads an authentic feel. These videos feel more genuine to consumers, resulting in higher engagement rates.

Hopping onto trends

Disruptive Content

Eye-catching Environments

Attention grabbing backgrounds keep audiences engaged, resulting in longer watch through times and higher engagement.

Graphic Design & Visual Edits

Cohesive Visuals: Aligns product with organic, natural elements (flowers, guava) for a harmonious aesthetic.

Product in Action: Shows the shimmer eyeshadow applied, highlighting its effect and appeal.

Lifestyle Integration: Blends beauty with aspirational lifestyle, making the product part of a luxurious daily routine.

Engaging Content: Eye-catching shimmer and fresh color story invite interaction and potential sales.

Hydration Focus: Highlights the key ingredient, ceramides, which hydrate and reinforce the skin's barrier for plump, soft lips.

Product Benefits: Showcases the lip balm’s rich moisture, glossy finish, and subtle tint, making it perfect for everyday use.

Appealing Imagery: Glossy lips, refreshing lemonade, and hydrated skin create a sensory connection, emphasizing moisture and nourishment.

Educational Element: Explains what ceramides are and how they work, adding value to the product by educating the audience.

TRAVEL

Creating mood with Reels

I wanted to add reels from my personal travels to display my attention to detail. Each short video captured, music overlay and clip placement was specifically chosen and edited in a way to tell a story and evoke different emotions.